Amazon FBA Business needs accurate data to run a business. The Helium 10 is the perfect tool for researching products, sticking to keywords and updating items, but costs will change in 2026. This guide explains what these changes mean and what each plan offers of we will also help you choose the best plan for your business.
Overview of Helium 10 Pricing
The big news for 2026 is that Helium 10 facilitates pricing, they currently have a free testing plan and there are three paid plans: Platinum, Diamond and Starter, but the problem is that Starter planno longer appear. The Starter plan was revealed on the website earlier this year, with some sources stating that Starter is no longer available for new users, so new users should opt for one. The free version of the Starter plan is still available for previously signed up users, but this may be the case, the Starter version is still available for users.
For context, here is how Helium 10’s pricing shakes out as of March 2026:
- Free plan – Limited forever plan with basic access. It allows a handful of Black Box searches and a couple of keyword searches per day but caps most tools heavily.
- Starter plan – Historically the cheapest option at around US $39 per month (or US $29 per month when paid annually). It provided limited access to product research tools, Freedom Ticket training and a few daily uses of Cerebro and Magnet. According to multiple sources, the Starter plan was discontinued for new sign‑ups in early 2026.
- Platinum plan – Helium 10’s de‑facto entry‑level plan. The Helium 10 blog lists its starting price at US $99 per month or US $948 per year. Other sites cite monthly billing at US $129 with a discount for annual payment. The plan unlocks unlimited access to core tools with usage caps (e.g., 250 daily Cerebro uses, 500 tracked keywords and multiple connected accounts).
- Diamond plan – The premium tier for established sellers, starting around US $279 per month or US $2,748 per year. Some older reviews still list Diamond at US $359 per month, but Helium 10’s own blog lists $279 as the starting monthly price. This plan unlocks high usage caps (up to 2,500 keywords tracked, 150 daily Magnet uses, etc.), includes the Adtomic PPC tool and allows multiple user logins.
- Enterprise plan – A custom package for large brands and agencies. Atom11 notes that Enterprise pricing is custom but generally starts around US $1,499 per month. Enterprise customers get up to 25 user accounts, customized limits for tracking thousands of keywords and dedicated account management.
Helium 10 also offers paid add‑ons like Market Tracker 360 and Elite training; these range from $99 up to $500 per month and can be purchased on top of any plan.
Helium 10 Pricing Plans Breakdown
Starter Plan
Although Helium 10 has officially discontinued the Starter plan from its pricing page, numerous resources continue to reference it due to the ongoing usage by existing customers. Historically, the Starter plan was priced at $39 per month or $29 per month for an annual subscription. According to Smart Minded’s guide published in January 2026, it is often possible to reduce the annual price through the application of a coupon, bringing it down to approximately $26 per month.
Here’s what the Starter plan offered:
- Freedom Ticket training – Full access to the Freedom Ticket FBA course.
- Product research – 20 lifetime uses of the Black Box tool and full access to the Xray Chrome extension. You could also run the Xray influencer tool and limited product launch tools.
- Keyword research – Two daily searches each for Cerebro and Magnet.
- Listing optimization – Limited access to tools like Frankenstein and Scribbles for 30 days.
The plan was designed for absolute beginners on a tight budget. However, the company discontinued Starter in early 2026, and RevenueGeeks advises new sellers to test the free plan and then move straight to Platinum. If you still have an active Starter subscription, you can keep it, but upgrades or new accounts must choose other tiers.
Platinum Plan
For many new and growing sellers, the Platinum plan has become the default starting point. Pricing options differ based on whether you opt for monthly or annual payments. According to The Helium 10 blog, the Platinum plan begins at $99 per month or $948 per year. Meanwhile, various review sites indicate a monthly price of $129 with a 20–25% discount available for annual billing.
What do you get for that price? Platinum builds on the Starter offering by removing many usage caps and unlocking more advanced tools. According to Helium 10’s official features list, Platinum includes:
- Extensive product research: 250 daily Black Box searches and 5,000 Xray requests.
- Rich keyword research: 250 daily Cerebro uses, 150 Magnet searches and a limited number of Walmart keyword uses.
- Listing tools: Unlimited Scribbles and Keyword Processor, 50 Listing Analyzer uses and 20 listing builder projects.
- Operations & analytics: Alerts for up to 20 ASINs, up to 40 SKUs in Inventory Management, 5,000 follow‑up emails per month and basic profit tracking. You can connect two Amazon or Walmart accounts and track up to 500 keywords.
Platinum also grants full access to the Freedom Ticket course and includes new TikTok Shop features such as listing converters and influencer finders. For sellers doing up to roughly $100 k per year, these limits are usually sufficient. The plan offers strong value relative to its cost, but note that certain advanced tools like Adtomic for PPC advertising are not included at this level.
Diamond Plan
Helium 10’s Diamond plan is tailored for established Sellers requiring elevated limits and advanced advertising capabilities. The Pricing has fluctuated over time; earlier reviews mentioned a monthly rate of $359 with potential discounts for annual billing, yet Helium 10’s most recent Pricing page indicates that the Diamond plan starts at $279 per month or $2,748 per year. It’s possible that some Sellers might encounter higher prices due to ongoing promotions or regional variations, but $279 seems to represent the current minimum baseline.
Diamond expands on Platinum by increasing almost every limit and adding more tools:
- High usage caps – 250 daily Cerebro uses and 2,500 tracked keywords. You can create 300 listing drafts with Listing Builder and run 150 Listing Analyzer searches per month. Inventory Management scales to 10,000 SKUs.
- Advertising tools – Diamond includes Adtomic, Helium 10’s AI‑powered PPC management platform, plus unlimited AI advertising and rule‑based automation. This is a big upgrade over Platinum.
- Operations & analytics – Up to 200 ASIN alerts, 15,000 follow‑up emails per month, 5 connected Amazon or Walmart accounts and usage across five markets.
Diamond also unlocks multi‑user logins and deeper analytics, making it suitable for sellers generating six to seven figures annually. For many mid‑sized businesses, the step up from Platinum is worth it because it avoids hitting research caps and includes PPC tools that would otherwise cost extra.
Enterprise Plan
Enterprise is a professional tool for brands, agencies and large retailers, and costs about $1,499 per month. Enterprise is available for 25 users, you can browse more than 10,000 words and get expert advice. This plan is suitable for high‑volume sellers, who need personal help, willing to pay more for additional support.
Helium 10 Plan Comparison Table
Below is a quick comparison of Helium 10’s core plans. Pricing reflects general ranges in March 2026; your exact cost may differ based on annual billing and promotions.
| Plan | Monthly Price | Key Features | Best For |
| Starter | ~$39/month ($29 when billed annually) | Freedom Ticket course; 20 Black Box uses; full Xray extension; 2 daily Cerebro & Magnet searches; limited listing tools | Absolute beginners exploring product research on a budget (note: discontinued for new sign‑ups) |
| Platinum | $99–$129/month (annual reduces to ~$79–$99) | 250 daily Black Box uses; 5,000 Xray requests; 250 daily Cerebro uses; full access to Listing Builder/Analyzer; 500 keywords tracked; 2 connected accounts | New or scaling sellers doing under ~$100 k/year who need robust research and listing tools |
| Diamond | $279–$359/month (annual reduces to ~$229–$279) | Includes everything in Platinum plus Adtomic for PPC; 2,500 keywords tracked; 15,000 emails; 5 user logins; high limits on listings, alerts & SKUs | Established sellers or small agencies requiring higher limits, PPC management and multi‑user access |
Which Plan Is Best for Beginners?
This is where many sellers get confused. If you’re brand new and haven’t decided whether to invest in Helium 10, the free plan is a low‑risk way to test the interface and run a few product searches. Just remember that the usage limits are extremely tight.
In years past, the Starter plan was an affordable bridge between free and Platinum. It offered limited research and training for around $39 per month. However, Helium 10 removed Starter from its public pricing in 2026. Existing subscribers can remain on the plan, but new users need to look elsewhere.
So what’s a beginner to do? Platinum is now the entry‑level paid plan, and to be honest, its higher price can be a shock. Here’s the thing — you’re paying for unlimited access to core tools. For many new sellers, even the 250 daily Cerebro uses and 500‑keyword tracking limit are more than enough to validate ideas and optimize listings. If the cost feels steep, start with the free plan, confirm Helium 10 fits your workflow, and then use a helium 10 coupon code or helium 10 discount to lower your initial outlay. Some coupons offer 10 % lifetime savings or 20 % off for six months, bringing Platinum closer to Starter‑level pricing.
Final Thoughts
Helium 10’s pricing changes in 2026 surprised many sellers, especially the removal of the Starter plan. While the free plan is still around, most serious FBA entrepreneurs will now need to choose between Platinum and Diamond. My advice? Start small, validate your product ideas and leverage discount codes to reduce the upfront cost. As your business grows, upgrading to a higher tier or exploring the official Helium 10 website for custom Enterprise plans can help you unlock additional features.
Ultimately, Helium 10 remains one of the most comprehensive Amazon seller tools available. Used wisely, it can pay for itself many times over by helping you find winning products, optimize listings and run profitable advertising. But that’s something worth thinking about — the tool is only as good as how you apply the data it provides. Don’t forget to check out our discount page when you’re ready to sign up!
FAQ:
Q1: What Is Helium 10’s Cheapest Plan?
As of March 2026, the Starter plan (roughly $39/month) has been discontinued for new users. The lowest priced active plan is the Platinum plan, which starts at around $99 per month when billed annually. You can test Helium 10 for free with a limited trial.
Q2: Does Helium 10 Offer A Free Trial?
Yes. Helium 10’s free plan is effectively a perpetual trial. It provides limited uses of tools like Black Box, Xray and Cerebro. There is a seven‑day money‑back guarantee on paid plans, so you can try Platinum or Diamond risk‑free.
Q3: Is Helium 10 Good For New Amazon FBA Sellers?
Helium 10’s breadth of tools is extremely powerful, but beginners may find the learning curve steep. Start with the free plan to familiarize yourself with the interface. If you’re ready to invest, Platinum offers enough access to research and optimize a few products without immediately paying for Diamond.
Q4: Can I Cancel My Helium 10 Subscription At Any Time?
Yes. Helium 10 subscriptions are month‑to‑month unless you opt for an annual plan. You can cancel through your account dashboard before the next billing cycle. Annual plans typically provide a 25 % discount but lock you in for a year; be sure to use discount codes to make the commitment worthwhile.